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Getting Started

Attribution Guidelines

Charity Navigator's star rating system is our most visible and recognizable brand element. This guide outlines appropriate use to ensure our stars and other imagery are presented correctly. If you follow these guidelines, you do not need to contact us for additional permission.

Citing Charity Navigator

When referencing Charity Navigator, keep in mind that our website is located at www.charitynavigator.org and our official organization name is Charity Navigator.

Correct	Incorrect
Charity Navigator	charity navigator
CharityNavigator.org	CharityNavigator
charitynavigator.org	charitynavigator.com

Brand Colors

Charity Navigator uses the following colors:

Color	HEX	RGB
Night Sky	#011936	1, 25, 54
Blue	#355FFE	53, 95, 254
Green	#52AD27	82, 173, 39
Light Grey	#F7F5F3	247, 245, 243
White	#FFFFFF	255, 255, 255

Mobile Apps

Attribution to Charity Navigator data must be displayed on a licensee's mobile app according to the specifications below:

Logo. Charity Navigator will provide logos and star images for attribution.

• Logos and star images are available in web-ready .jpg, .gif, and .png formats. Should you require images of a different file size, type, or resolution, please email api@charitynavigator.org.
• Licensees may not stretch or skew logos or star images horizontally or vertically. Licensees may, however, resize logos or star images with proportional constraints.
• Charity Navigator prefers that the full-color versions of the images is used. If the platform prefers to use the provided knockout versions, they must ensure the image passes accessibility tests.

Text requirements and linkbacks. Each mobile app containing Charity Navigator data or content must cite Charity Navigator as the source. A linkback to a Charity Navigator web page is required wherever our data is used — for example, a "By Charity Navigator" badge that links to the charity's rating page. Alternatively, the Charity Navigator logo can be displayed with a link to the charity's rating page.

Websites

Each licensee web page that contains Charity Navigator data or content must cite Charity Navigator as the source and link to a Charity Navigator web page. Alternatively, the Charity Navigator logo must be displayed and linked to www.charitynavigator.org.

Licensees must allow search engines to crawl the links pointing from their website to Charity Navigator. Links may not include the attribute rel="nofollow":

Code
<!-- Correct -->
<a href="https://www.charitynavigator.org">Charity Navigator</a>

<!-- Incorrect -->
<a href="https://www.charitynavigator.org" rel="nofollow">Charity Navigator</a>

When linking to Charity Navigator, avoid non-descriptive anchor text such as "click here." Instead, use "Charity Navigator," "charity ratings," or "charity information" as your anchor text.

Star rating images are required to link to the corresponding Charity Navigator rating page. When applicable, provide text links to rating profile pages using the charity name within the anchor text, for every charity name listed on your website:

Code
<a href="https://www.charitynavigator.org/ein/134141945">
  Michael J. Fox Foundation for Parkinson's Research
</a>

Any of the following anchor text formats can be used within the link:

• Michael J. Fox Foundation for Parkinson's Research
• More information on Michael J. Fox Foundation for Parkinson's Research
• Complete Charity Navigator Rating for Michael J. Fox Foundation for Parkinson's Research

Star Images for Ratings

Use the official star images when displaying ratings returned by the API. Our ratings may not be used in any other calculation or manipulated.

Trademark

CHARITY NAVIGATOR and the CHARITY NAVIGATOR logo are registered trademarks of Charity Navigator. All rights reserved. Used with permission. Attribution of Charity Navigator's ownership of its trademarks within the credits notice section of your product, product documentation, or other product communication is required. This notice need appear only once.